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Yassir Harbouji
INTRODUCTION
Product & UX Strategist
ABOUT
I align user needs with business impact to build digital products that matter.
With 7+ years across UX research, product strategy, and digital marketing, I bridge business, design, and tech turning ambiguous needs into products that are adopted, used, and performant. I work best where user insight meets business decisions.
SKILLS
What I can do.
Six areas where I connect user needs, business goals and delivery.
Product Ownership
Product vision & roadmap · Competitive benchmarking · Prioritization (user value, tech constraints, business impact) · Backlog management · User stories & acceptance criteria · Functional breakdown · Scrum ceremonies
User Research
Workshop facilitation · Co-design sessions · Moderated user testing · Focus groups · Interviews & surveys · Usability audits · Insight synthesis & reporting
Experience Design
Personas · Empathy maps · Customer journey maps · Wireframing & prototyping · Information architecture
Data & Analytics
Behavioral analytics · Web analytics · Tag management · A/B testing · Funnel analysis · NPS & CSAT · KPI definition & dashboards · Data-driven reporting
AI Integration
AI-assisted product workflows · AI-assisted prototyping · MCP integrations (design ↔ backlog ↔ documentation) · AI agents · Prompt engineering
Leadership & Collaboration
Cross-functional communication · Stakeholder management · Business/tech trade-off arbitration · Business-to-tech translation · Decision facilitation
TOOLS
My toolkit
The tools I use daily to discover, design, deliver and measure products.
Product Management
Jira
Confluence
Trello
Notion
Design & Prototyping
Figma
FigJam
Miro
Analytics & Research
Google Analytics
Google Tag Manager
Matomo Analytics
Hotjar
Typeform
Artificial Intelligence
Figma Make
Claude Code
Codex
RESUME
Experience
Berger-levrault
2024-Present
Senior User Experience Specialist
Avaliance
2021-2024
UX & Digital Consultant
Independent
2018-2021
UX & Digital Consultant
PORTFOLIO
Selected Work
Research-led work: from user signals to decisions that shape the roadmap.
CERTIFICATIONS
IBM Enterprise Design Thinking Practitioner
McKinsey Forward Program
Google Digital Active
TOEFL iBT
CONTACT
Let's get in touch.
Fill out my form below and send me an email.